The History of R1

As real estate agents ourselves, we knew the services, tools and support required to operate a successful brokerage. We also knew there was a better and more cost-efficient way to deliver those things to them.

We created a proprietary brokerage services platform that provides our broker with everything they need to be successful without charging them franchise fees or large commission splits.  

Our brokers only pay for what they want and need while continuing to have access to all the newest technology and services on an a-la-carte basis.



Although it sounds too good to be true, our first branch, R1 New Mexico, grew 1009% in its first three years, becoming the largest real estate brokerage in the state, surpassing big box companies like Keller Williams and Coldwell Banker who had a foothold on our market for years.

Our brokers simply plug-into our platform and it immediately provides them freedom of mind and the resources and support they require. The success of R1 is not determined by a franchise, but instead on its quality of service. A large company with a small company feel.

How We Did It?

We Listened to Our Brokers

We value each brokers input. Our company was built by brokers for brokers. Contrary to some companies, we put our brokers first and believe that they are the experts in real estate and should have the loudest voice.

Created a Platform

We included all the tools and technology our brokers wanted on one platform! Additional Premiere Services are available A-La-Carte, allowing the broker to pick and choose how to invest in their business.

Support, Support, Support

R1 works for you, the broker, not the other way around. We have a dedicated support team that put you and your business first. Our unique model creates a lower supervisor to associate ratio, meaning more guidance!

Our model allows our affiliates to adopt a flexible brand where they're able to compete with standard, restrictive real estate models. R1 has brought together all the technology and tools a brand needs to stay competitive, but at the fraction of the cost. R1 believes that the Real Estate Broker is the expert in their market. Every market is different, and we've allowed our Affiliates the freedom to operate the way they believe best, and manage their teams without worrying about providing services and technology that can be too expensive to upkeep.

Our Unique Model Allows Us....

The ability to provide excellent customer service and a support system that works for all levels of licensed brokers. Our culture is a testament to this!

Our Affiliate Model puts the power back into the hands of the Managing Broker and frees them up to deliver better support to their team.

Discover More About Our Model